I go to a lot of conferences as a speaker, Conference MC or participant. I witness and add to far too much waste and environmental impact. I am really trying to cut down on conference note pad consumption but it is hard, they do not call me stationary girl for nothing!
One thing that struck me at Oracle OpenWorld San Francisco last year was the number of obvious steps they had taken to be more sustainable and reduce the conference footprint. This is big for a company with enough clout to do whatever it wants, regardless of the consequences. My perception of a good experience is enhanced by knowledge that we are not impacting the environment any more than necessary.
I am a big believer in supporting people who are doing the right things and my favourite clients http://www.lovenotes.co.nz, a social enterprise in the sustainable sphere has made me more conscious and more encouraging of other organisations when the right steps are being taken in the right direction. As an aside, go and have a look at http://lovenotes.co.nz/shop/ and see their seedcards. Created with handmade card and made from waste office paper, the seed cards are embedded not with code but plant seeds. Read the card, then water it, plant it and it will grow into fresh herb plants. My perception of a good experience is enhanced knowing we are not impacting the environment any more than necessary.
A 2102 Neilson report showed that “two thirds (66%) of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. That preference extends to other matters, too: they prefer to work for these companies (62%), and invest in these companies (59%). A smaller share, but still nearly half (46%) say they are willing to pay extra for products and services from these companies.” The Neilson report showed that demographically 63% of these socially conscious green consumers were under 40. Sounding like a tech crowd to me!
Back to Oracle. To celebrate this sustainability success by Oracle, we have picked out our favourite statistics from Oracle’s 2012 OpenWorld sustainability report and captured them in the infographic above. Feel free to copy and share it around. We will be looking forward to seeing what further big steps Oracle will be taking this time around, next week in San Francisco. I am also looking forward to being carried around on a Pedicab again saving my feet, and the planet!