Why Executive Re-Positioning?
Personal career management has come a long way. Senior Executives need a personal brand and position of expertise separate from their employer, which plays to their expertise and strengths.
As a result of the shift in career management, our twenty-first century programmes focus on assisting senior executives to:
• understand and promote their leadership strengths;
• demonstrate their expertise and knowledge in a relevant manner;
• position themselves and their personal brands in a consistent and congruent fashion;
• develop a long term focused public presence using a range of communication media including traditional and social.
The ZeopardThink Senior Executive Expert-Positioning and Development Programme
Each programme is individually tailored to the needs of the executive but session topics could include some or all, of the following:
• Identification of strengths, passions and expertise and finding the history and stories
which support and demonstrate that expertise and experience;
• Establishing a personal brand strategy and implementation plan;
• Unpacking expertise and knowledge and capturing it in relevant ways;
• Learning to position themselves to manage better conversations and interviews;
• Building a presence on LinkedIn, Google Plus and other outlets identified in the strategy;
• Creating a blog and website dedicated to conversations around their leadership
expertise;
• Powerful delivery at interviews and presentations;
• Communication refresher and Article and blog writing for positioning;
• Article and blog writing for positioning; and
• Development of IP collateral including podcasts, video interviews and slideshare
presentations.
Why ZeopardThink?
Jennie Vickers of ZeopardThink has an unusual pedigree. 25 years as a business lawyer, as well as 5 years as a Mentor in Thought Leading Thinking, she combines an astute understanding of business with a knowledge of communications and marketing.The business exists to help clients communicate better with all their audiences and do better business as a result.
ZeopardThink likes clarity with clients and so works on a fixed project fee basis withclients and guarantees satisfaction with the outcomes.If you would like to talk more, contact Jennie Vickers on 021 274 9737
jennie@zeopard.com
Click here to view the Executive Repositioning article.
