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Customer Experience CX is a topic I have been passionate about for my whole career. In the early days as a lawyer doing it badly, to now where I run all my businesses around CX principles.

Coming together is a beginning; keeping together is progress; working together is success.
Henry Ford

Ford launched its customer experience movement about 3 years ago. This quote from Henry Ford is coming true in its dealer networks as a result of the introduction of the CX Movement. This blog from SweetIQ looks at the recent successes and improvements.  Sweetiq blog on CX at Fordecosport wadingjpgThis weekend I am off to Thailand to see the Ford CX movement in action as we take this new Ford Ecosport through its paces and hopefully through some mud! Follow this space as well as my updates on LinkedIn Facebook Instagram #ecosportdrive and Twitter, to see how we get on and my conclusion on the Ford CX approach.